Mini-Course: Customer Acquisition 101 for Business Owners and Marketers
Proven strategies for growing a green business on a tight marketing budget
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A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scaleable. Their tools are emails, pay-per-click ads, blogs, and platform API's instead of commercials, publicity, and money.
While their marketing brethren chase vague notions like "branding" and "mind share", growth hackers relentlessly pursue customers and growth - and when they do it right, those customers beget more customers, which beget more customers.
They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take any business from nothing to something.
. - Ryan Holiday, author of the best selling book Growth Hacker Marketing
What You’ll Learn…
The powerful ‘3-step growth hacking formula’ smart marketers use to auto-magically generate new leads and repeat sales…
The simple and efficient low-cost ‘customer factory’ setup that will have you generating new business in a matter of hours, not weeks or months…
The three must-have growth hacking workflows. Omit just one of these and your growth hacking is doomed to fail…
This is for you if…
- You’re just getting started with marketing your business online…
- You’ve given online marketing a shot and just couldn’t get it to “work”…
- You’re a seasoned online marketing pro…
Everyone is talking about the enormous benefits of harnessing the power of growth hacking to grow a business, but how do you make it pay on a tight marketing budget?
Or where and how do you start when you just want to get your feet wet?
Join us as we cut through the hype you read and hear, and show you exactly how smart businesses use the latest marketing technology to drive top line growth. We’ll get inside the mindset of a successful growth hacker and share the best practices, thinking and trends, that this new breed of marketer thrives on.
In this informative mini-course, you’ll learn exactly what currently works best when you don’t have deep marketing pockets. And how to align your team and resources to take advantage of the new opportunities that come through using proven strategies for automating your tedious and repetitive marketing and sales activities.
From the ‘powerful 3-step automation formula’ to the simple low cost technology stack that smart businesses use to auto-magically generate leads and sales. You’ll walk away with a customer acquisition framework that will immediately save you time, energize your marketing, and help find new wins for your business.
Proudly endorsed by...
Head Coach
My name is pronounced ‘dee dee’ (… it’s a nick name, and yes, it's a funny story) and my primary aim is helping you make your work and business dreams a reality. (I know you have BIG dreams for both. :-)
How? By showing you how to improve bottom line results by simply leveraging strategy, analytics and technology to work together as one efficient automated system.
I believe that anyone – with the correct game plan, a little coaching and a little effort – can take control of growing their business. So I'm here to help you succeed.
I have helped an impressive list of brands in markets such as: landscape architecture and construction, national magazines, garden centers, wholesale growers, organics, seed suppliers, plant protection, and more, to organize and manage their digital sales and marketing processes. For more details about me and what I bring to this course please check out my BIO and LinkedIn profile.
Curriculum
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StartThe Powerful 3-Step Customer Acquisition Formula (4:59)
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StartHow To Set Growth Hacking Performance Criteria (4:15)
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StartThe Minimum Viable Customer Factory Floorplan (3:08)
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StartThe Minimum Viable Customer Factory Software Stack (4:30)
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StartThe 3 Core Workflows To Kick Start Your Customer Factory (7:02)
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StartBudget Guidelines (4:37)